What was the first celebrity fragrance?

Who was the first to endorsed a fragrance/perfume and who was the first to have their own.

Phil A
October 21, 2010 at 1:59 am

Chanel no. 5 named after Coco Chanel in 1921.
Also I think there was a signature perfume endorsed by Joan Crawford.
PurpleFish
October 21, 2010 at 2:10 am

Elizabeth Taylor was the first celebrity to start her own perfume line back in 1991 with her fragrance, White Diamonds.

Audrey Hepburn was one of the first celebrity to endorse a perfume. She backed Givenchy’s fragrance, L’interdit that was released for the public in 1957 even though the fragrance had been original composed just for her a few years earlier.

Joan Crawford also endorsed a number of fragrances. The most popular one being Estee Lauder’s Youth Dew that was released in 1953. Many other actresses during those times also endorsed Youth Dew.